What is Del Monte?

Now that I’ve been working for a week and a half, I feel like I can (and should) clear up some misconceptions about Del Monte.  If you’re somewhat hazy about the company and the brand, don’t feel bad, in some ways, it really is THAT complicated.  For starters:

Del Monte IS located in San Francisco.
Our building at One Market (across from the Ferry Building) is a historical building.  We been in SF since the late 1800s.

Del Monte IS NOT located on a pineapple plantation in the Philippines!

Del Monte IS canned tomato products, canned vegetable (all kinds!) and canned fruits.
We also have some neat shelf-stable products like Fruit Chillers sorbet and College Inn broths.

Del Monte IS NOT imported bananas or pineapples!
We don’t have any fresh produce.  That’s another company that we licensed our brand out to.

Del Monte IS Contadina and S&W tomato products.  Del Monte IS pet products like Snausages, Milk-Bone, Meox Mix, Pupperoni and Kibble ‘n’ Bits.  Del Monte WAS Starkist.
We just sold the Starkist brand to a Korean company.  We’ve had the pet product brands since the start of the century and they’re doing really well for us.  We have an interesting mix of brands that I’m interested in learning more about.

Del Monte IS NOT Dole!
Gawddyammit!

Comments (View)
OMG.  Lickable.  “Luscious, smooth, sweet and fun”??  Are these words that we want associated with pictures of 5-year old girls bending over?  I mean, I know sex sells, but this is ridiculous.  Breyers, you should be ashamed.
THIS IS WRONG.  SO SO WRONG.
peroty:

onemoretimewithfeeling:

via i34.tinypic.com
Creamsicle, you may want to rethink your choice of ad agency.

I’ve seen this before. I bet this was made by a committee.

OMG. Lickable.  “Luscious, smooth, sweet and fun”??  Are these words that we want associated with pictures of 5-year old girls bending over?  I mean, I know sex sells, but this is ridiculous.  Breyers, you should be ashamed.

THIS IS WRONG. SO SO WRONG.

peroty:

onemoretimewithfeeling:

via i34.tinypic.com

Creamsicle, you may want to rethink your choice of ad agency.

I’ve seen this before. I bet this was made by a committee.

Comments (View)
Santa brought me an early Xmas present!  Looks like I’ll be pimpin’ canned corn and Fruit Naturals to you all very soon.

Santa brought me an early Xmas present! Looks like I’ll be pimpin’ canned corn and Fruit Naturals to you all very soon.

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